I love Lou Lou and company so much. I have swaddles from 4 different companies and theirs by far are my favorite because of size and stretch. All their products are extremely high quality and worth the price. If I wasn't given both this and the Arden collection as gifts I would have bought them myself because they are incredibly soft and beautiful. I would like to say because I had yet again a super small baby (6 pounds 7 ounces) I love that their newborn collection fits tiny babies!! Their products are the baby gift I will give from now on!