Lou Lou Tutorials
Sweet and useful
I believe every baby deserves a beautiful beginning. I designed our entire Lou Lou collection to be the only newborn essentials mamas reach for to calm and comfort their new baby.
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New Arrivals
The newest Lou Lou, launching weekly.
We launch new products every Thursday at 10am MT, so stop in weekly to see (and love) the latest Lou Lou products and designs.
Insider tip: get one hour early access to shop weekly launches by subscribing to our texts + emails!
How to give a swaddle bath
How to swaddle a 1 week old
Tips for dressing your newborn
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Over 10,000 Happy Moms & Babies
Aside from the sheer cuteness, there was something else that really caught my eye — the blanket's smooth, stretchy texture, the absence of bulk, and the extra length reminded me of a much better version of the swaddle blanket I reached for the most when my son was a newborn.
Over 10,000 Happy Moms & Babies
I absolutely love everything Lou Lou has to offer! The quality is unmatched and the fabric is oh so soft. Every product is thoughtfully designed - gowns for easy dressing and diaper changes, sets for cute outfits and comfy jammies, and swaddles that actually keep my baby snug. I can't get enough!
Over 10,000 Happy Moms & Babies
I LOVED IT! Very soft set for baby girl or boy! My son felt so comfortable. Fully recommended if you want a soft, BEAUTIFUL, nice material set 🤍
Over 10,000 Happy Moms & Babies
Absolutely obsessed. I shouldn’t be surprised knowing this romper would feel similar to the top + bottom sets we own, but here I am! Blown away by how soft and comfortable it is. And of course so cute!!! Can’t wait to buy every color when they come back in stock.
Over 10,000 Happy Moms & Babies
After a few weeks/months stalking Lou Lou, I finally pulled the trigger on a purchase. This was the first swaddle and wish I had purchased sooner. It’s every bit as stretchy, large and perfect as you’ve heard. I’ve already ordered another for myself and one as a gift. The print and colors are great! This swaddle also resulted in the best sleeps to date with my newborn. Love Lou Lou!