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Created by a NICU nurse & dedicated to function + style.

I believe every baby deserves a beautiful beginning. I designed our entire Lou Lou collection to be the only newborn essentials mamas reach for to calm and comfort their new baby. Like your favorite comfy clothes, Lou Lou products are always stretchy, breathable, and silky soft for hassle-free diaper changes and sweet dreams. Because motherhood (while sometimes messy and chaotic...) should always feel like love.

The Everyday Dress

The all-in-one dress for every mama, every season.

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The Everyday Dress

The all-in-one dress for every mama, every season.

Shop Now