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THIS WEEK'S FOR YOU!

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SPOOKY COLLECTION
is here
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top + Bottoms

good things come in pairs

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The Easiest Outfit for Baby
Shop Knotted Gowns
zipper footies
the cutest outfit from head to toe
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Welcome Your Little One
with custom embroidery!
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New Arrivals

New Arrivals

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Floral Collection
Zipper Footies

Zipper Footies
How to Give a Swaddle Bath

How to Give a Swaddle Bath

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Created by our founder, Karen

Designed with love, usability and beauty in mind

Original Prints & Designs

Stretchy to grow as your baby does

Weekly launch of new product

Breathability helps regulate temperatures

Woman owned and operated

Soft and snuggly fabrics feel amazing

Created with love by a NICU nurse

500,000 happy moms & babies

Karen Image - baby in hospital basket in finley outfit and swaddle. karen wearing the everyday dress

xo, karen

Karen's Story

our favorites for boys

miles swaddle blanket up close view of blue and white checkered pattern Miles Swaddle Blanket

Miles Swaddle Blanket

4.9
Rated 4.9 out of 5 stars
252

Starting at $24

Best Seller
Beanie - Camel Brown Beanie - Camel Brown

Beanie - Camel Brown

5.0
Rated 5.0 out of 5 stars
55

$21

Best Seller
Conrad Top + Bottoms Conrad Top + Bottoms

Conrad Top + Bottoms

4.9
Rated 4.9 out of 5 stars
983

$44

Best Seller
Beanie - Navy Beanie - Navy

Beanie - Navy

5.0
Rated 5.0 out of 5 stars
55

$21

our favorites for girls

Millie Top + Bottoms Millie Top + Bottoms

Millie Top + Bottoms

4.9
Rated 4.9 out of 5 stars
983

$44

Best Seller
Nellie Top + Bottoms Nellie Top + Bottoms

Nellie Top + Bottoms

4.9
Rated 4.9 out of 5 stars
983

$44

Rachel Newborn Headband Bundle (Gown) Rachel Newborn Headband Bundle (Gown)

Rachel Newborn Headband Bundle (Gown)

4.9
Rated 4.9 out of 5 stars
81

$80

Best Seller
Millie Knotted Gown Millie Knotted Gown

Millie Knotted Gown

5.0
Rated 5.0 out of 5 stars
1,230

$34

Nellie Romper Nellie Romper

Nellie Romper

4.9
Rated 4.9 out of 5 stars
191

$36

Swaddle blankets. Baby girl in wren ribbed white swaddle blanket. Baby boy in asher swaddle blanket. Laying on blanket

swaddle blankets

10/10 babies recommend

Shop swaddle blankets
Ellis Knotted gown with top knot hat. Baby newborn boy in green knotted gown laying in a bassinet

Knotted Gowns

Day and Night (No More Snaps!)

Shop Knotted Gowns

Lou Lou in Real LIfe

#babysfirstloulou

Siblings in Lou Lou and Company top + bottoms. Big sister in Rachel, Big brother in miles, triplets in penelope, gemma, and bea top + bottoms.

UGC content of Baby boy in miles swaddle and ivory beanie.

Baby Girl in Rachel Cloud Muslin Bubble Romper with an audrey headband laying in a bassinet

baby boy in lincoln gown and top knot hat laying on a blanket

Big Toddler Sister in Cream Play Set with baby sister in hospital basket with a finley swaddle.

baby girl newborn in finley top and bottoms. laying in a snuggle me.

Baby newborn girl in rachel swaddle and cinnamon velvet knot. in hospital basket with a hello my name is lucy quinn sign.

Newborn boy in gibson newborn top and bottoms with a camel beanie with a carter jay name sign.