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SWEETEST
Newborn Essentials
Shop Newborn

Created by a nicu nurse.

dedicated to function and style
Shop baby essentials
BEST SELLERS

BEST SELLERS
Floral Collection

Floral Collection

Lou Lou's beautiful florals
Zipper Footies

Zipper Footies
How to Give a Swaddle Bath

How to Give a Swaddle Bath

Bows + Headbands

Gifting

Gifts You Know They’ll Use and Love
Beanie with Pom - Ivory

Beanie with Pom - Ivory
Cozy Blankets

Cozy Blankets

Created by our founder, Karen

Designed with love, usability and beauty in mind

Original Prints & Designs

Stretchy to grow as your baby does

Weekly launch of new product

Breathability helps regulate temperatures

Woman owned and operated

Soft and snuggly fabrics feel amazing

Created with love by a NICU nurse

500,000 happy moms & babies

Karen Image - baby in hospital basket in finley outfit and swaddle. karen wearing the everyday dress

xo, karen

Karen's Story

our favorites for boys

miles swaddle blanket up close view of blue and white checkered pattern newborn baby wearing the miles collection while being fed a bottle by women
5.0
Rated 5.0 out of 5 stars
884

Starting at $21

Miles Swaddle Blanket
Best Seller
Beanie - Camel Brown Beanie - Camel Brown
4.9
Rated 4.9 out of 5 stars
83

$21

Beanie - Camel Brown
Best Seller
Conrad Top + Bottoms Conrad Top + Bottoms
4.9
Rated 4.9 out of 5 stars
1,157

$44

Conrad Top + Bottoms
Best Seller
Beanie - Navy Beanie - Navy
4.9
Rated 4.9 out of 5 stars
83

$21

Beanie - Navy
Ezra Top + Bottoms Ezra Top + Bottoms
4.9
Rated 4.9 out of 5 stars
1,157

$44

$35

Ezra Top + Bottoms
Joey Romper Joey Romper
5.0
Rated 5.0 out of 5 stars
471

$36

Joey Romper

our favorites for girls

Millie Top + Bottoms Millie Top + Bottoms
4.9
Rated 4.9 out of 5 stars
1,157

$44

Millie Top + Bottoms
Best Seller
Beanie with Pom - Blush Pink Beanie with Pom - Blush Pink
4.9
Rated 4.9 out of 5 stars
83

$21

Beanie with Pom - Blush Pink
Best Seller
Nellie Top + Bottoms Nellie Top + Bottoms
4.9
Rated 4.9 out of 5 stars
1,157

$44

Nellie Top + Bottoms
Rachel Newborn Headband Bundle (Gown) Rachel Newborn Headband Bundle (Gown)
5.0
Rated 5.0 out of 5 stars
1,749

$78

Rachel Newborn Headband Bundle (Gown)
Best Seller
Millie Knotted Gown Millie Knotted Gown
5.0
Rated 5.0 out of 5 stars
1,749

$34

Millie Knotted Gown
Nellie Romper Nellie Romper
5.0
Rated 5.0 out of 5 stars
471

$36

Nellie Romper
Swaddle blankets. Baby girl in wren ribbed white swaddle blanket. Baby boy in asher swaddle blanket. Laying on blanket

swaddle blankets

10/10 babies recommend

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Ellis Knotted gown with top knot hat. Baby newborn boy in green knotted gown laying in a bassinet

Knotted Gowns

Day and Night (No More Snaps!)

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Lou Lou in Real LIfe

#babysfirstloulou

Siblings in Lou Lou and Company top + bottoms. Big sister in Rachel, Big brother in miles, triplets in penelope, gemma, and bea top + bottoms.

UGC content of Baby boy in miles swaddle and ivory beanie.

Baby Girl in Rachel Cloud Muslin Bubble Romper with an audrey headband laying in a bassinet

baby boy in lincoln gown and top knot hat laying on a blanket

Big Toddler Sister in Cream Play Set with baby sister in hospital basket with a finley swaddle.

baby girl newborn in finley top and bottoms. laying in a snuggle me.

Baby newborn girl in rachel swaddle and cinnamon velvet knot. in hospital basket with a hello my name is lucy quinn sign.

Newborn boy in gibson newborn top and bottoms with a camel beanie with a carter jay name sign.