I have numerous knit headbands from this company and I love them all, the Finley is the only one I have been disappointed with. I was hoping for a bleach white sort of headband but this is a tad off white, more cream looking than straight white. It looks white enough with colored clothes, but with anything truest white it looks off :/ (as seen in the pic next to a true white colored hat). It is still a good quality bow, soft and adjustable, but the color is not true true white as the website pic appears.